I did a little reading and at least it states that it is a full synthetic ATF oil. What concerns me is that it looks like the strategy was to come up with an ATF that is considered universal. They state a dizzying array of suitability from Mercedes to BMW to Honda, GM, etc, etc. along with Allison TES295 applications. I can see why marketing wants this kind of one size fits all, why corporate would want this for profit motives, but there has to be considerable compromises made to be quote "universal" in so many applications. No other major source of ATF that I see makes this kind of claim. If Mobil, Castrol, and Shell dare not do this then you have to wonder about Parts Plus.
While it may be a very good ATF, I would maybe use it in my car or a hydraulic system. I would be concerned about a worst case kind of application like an Allison 3000 or 4000 AT just due to the expense of replacement of that transmission.
You know Parts Plus will never pay, but then I am a conservative kind of guy and maybe others will go where I dare not go. The question would be if you are continuing to use Dexron based on cost then there is probably a good case to be made that this is better... Question is what change interval would you use?
It may be worth a call to Parts Plus engineering and ask the background on this fluid. Has it ever been TES295 tested? Not sure they will share but maybe.
Later Ed