I'll let others confirm that, Dale, as I've not personally dealt with such genset issues. But on any automotive component with such symptoms as you describe, it is common for either a voltage drop or ground connection to be culprits.
Since both switches activate, as you say you can hear the pump, then I'd first suspect there is too much resistance to current (flow of electrons) through to chassis ground to allow the genset starter to engage and crank. There could be other causes, of course, but it's where I'd begin looking.
See if you can find a large wire going from under the generator to a bolt into the coach chassis frame, and clean and tighten that wire at both ends. But Bryan indicates the wire itself may be not up to snuff.
Joel