Anyone have an idea where to purchase new one quickly at a reasonable price?
I don't think "cheap and reasonable price" is possible when you add "RV" to the equation.

My coach came with the Surge Guard 40250-RVC transfer switch. It looks like that model was replaced with the 40350-RVC. It's not cheap (IMO) at $730 but it is a good unit. I would not want the cheapest device in my coach. It serves an important function. Of course if you can find a similar device (with proven reputation, and where you don't have to cut/modify any wiring to install it) at a better price then go for it.
I see they have another unit that has more functions, the 40450-RVC. I couldn't find a price for it - but if it was just $50 or so more, I would be inclined to get that one.
BTW- I have read about a number of meltdowns inside the transfer switch due to loose terminals. So anyone that has not checked the wire terminals screws (in the last 5+ years) inside their transfer switch, it would be a good idea to do so.