Looks like a repackaged VuQube system. This would have to be a KA band unit for Dish and I'm not sure if it would do non HD channels then. VuQube has been working on a HD Direct version but I would wait for some feedback on this one...
Later Ed
The product info says the antenna is made by King Controls, which could be who sells VuQube. I don't know. If it is, there might be some mounting brackets if you want to attach it to your ladder.
The product info also says that the $500 package includes the antenna and "HD Solo Receiver" (Model ViP 211k). No other receiver works. If you already have that receiver from your home, the price is $350.
It doesn't matter what band it runs on. The receiver has holes on the back to plug in HDMI, component or RCA A/V cables. That would pretty much cover any TV, SD, HD, analog or digital built after they thought 'normal' was two screws for 300 ohm flat ribbon going to rabbit ears.
There will always be some that want a tripod mounted dish with 5 LNBs that have to be hand tuned in three axis to get HD television. Then there are some (like me) that spent $2000 to get an automatic dome on the roof that will only do SD. Don't get me wrong. In motion is fun when you want to keep The Weather Channel radar on the screen to steer around tornadoes and thunderstorms like pilots.
This is for a TV watcher that does not want fiddle with anything and wants it to work without spending a fortune.
The interesting part to me is not so much how they simplified the technology, but how they simplified the contract. There isn't one. You just pay for a month at a time when you want to.
I'm guessing any repair to my KVH will cost more than buying one of these. When it breaks, I will probably try one of these -- especially when I want to upgrade the motorhome TV to HD.