When we first purchased our coach in Aug 2012, the power cord would easily pull itself in and out. After a few years, the cord would need help pulling itself up and into the coach. Over time I developed a technique that works almost every time to retract the cord. I keep a "shop rag" in the doorway where the cord comes out of the coach. First, I handle the cord using the shop rag to keep my hand from turning black. Second, when retracting the dusty/dirty cord, I wipe off about four feet of cord and help lift the weight off the cord so that the power retraction device has much less weight to pull. This is done in a series of four foot sections of cord - wipe clean four feet of cord, grab the cord with the rag, then flip the power retract switch and lift on the cord until the four feet of clean cord is up and in the coach, then repeat about ten times. Later, I had some retraction issues with what appeared to be the cord coiling properly into the storage bucket. So third, now I twist the cord about a half-turn clockwise where I hold the cord with the shop rag. This tends to help the cord coil more easily into the bucket.
It also helps a lot to pull the length of the cord about 90 degrees away from the coach and then bring the plug-in head back up to the coach.